Social Media Specialist - Equine and Hobby Farm

Filament

Madison, WI, USA

Full time

Marketing & Growth

Oct 24

POSITION: SOCIAL MEDIA SPECIALIST – EQUINE AND HOBBY FARM

Develop social media content and manage communities for equine and hobby farm clients. Platforms may include but are not limited to Facebook, Instagram, TikTok, LinkedIn, Pinterest, Reddit, YouTube and influencers/creators.

WHO WE ARE:

 At Filament, our agriculture experience and marketing expertise are inseparable. We partner with businesses where we see ourselves in the customer’s shoes and create innovative marketing campaigns, giving our clients unmatched agri-marketing results.

ROLE REQUIREMENTS:

  • Create scroll-stopping, short-form social media copy that fosters moments of brand love and supports client business goals across channels
  • Day-to-day proactive community building and management of client social media, including to responding comments, messages, questions and reviews in a timely manner
  • Oversee social media imagery such as ad photos and post graphics
  • Collaborate with team members to maximize omni-channel content, including creative, creators/influencers, web and email
  • Curate crowd-sourced assets and manage published content
  • Map, create and manage social advertising campaigns
  • Create, test and refine target audiences
  • Set performance objectives and bring forth opportunities for campaign optimization and scaling
  • Estimated breakdown of role responsibilities: 40% social content creation, 40% proactive community building, 20% social advertising and performance analysis

PREFERRED QUALIFICATIONS:

  • Hands-on experience in agriculture. Equine and lifestyle/hobby farm animal knowledge (backyard chickens, sheep, goats, etc.) is especially relevant.
  • Bachelor’s degree in marketing, communications, journalism or a related discipline
  • 2+ years of professional experience in social media or marketing strategy
  • Experience writing copy for social media across multiple platforms
  • Confidence in direct communication with customers on social platforms or customer service communications

BENEFITS AND COMPENSATION:

  • Self-Managed PTO policy and paid holidays
  • Excellent comprehensive benefits package including health, dental and vision
  • Competitive salary
  • Complimentary, 24/7 access to fitness center at our Madison office
  • Employee professional development and profit sharing

OTHER REQUIREMENTS:

  •   Full-time office-based role: Madison, Wisconsin (Delafield, Wisconsin as alternative)
  • Prolonged periods of sitting at a desk and working on a computer
  • Must be able to lift up to 15 pounds at times
  • Willingness and ability to travel periodically for client needs and industry activities


 Filament is an Equal Opportunity Employer

 

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