Media Manager - Digital and Traditional

Curious Plot

Minneapolis, MN, USA Remote

Full time

Marketing & Growth

Aug 9

JOB TITLE: MEDIA MANAGER (TRADITIONAL & DIGITAL)

OVERVIEW

The Media Manager is responsible for strategy, tactical approach and execution of both digital and traditional media campaigns across search, programmatic and publisher media. This role works closely with account teams to ensure campaigns directly support stated client goals and initiatives and are measured against KPIs. 

RESPONSIBILITIES & SKILLS 

  • Work with account leads and project managers to ensure timely delivery of campaigns and project requirements
  • Research target audience(s) and build media plans based on their behaviors
  • Work closely with Director to determine media strategy and optimal omnichannel media mix
  • Negotiate with media representatives to deliver optimum use of budgets to achieve marketing and communication objectives.
  • Digital and traditional campaign setup, authorizations/insertion orders and execution.
  • Day-to-day oversight and optimization.
  • Test and Learn recommendations, planning and management.
  • Analysis, insights and reports against KPIs.
  • Proficient with Google Ads (Paid Search, Discovery, Shopping, YouTube), DV360 or equivalent DSP experience, Google Campaign Manager, Google Analytics, and Google Tag Manager. 

EDUCATION & EXPERIENCE 

  • B.S. in Marketing, communications, journalism and/or related field
  • 4+ years media experience including paid search or programmatic
  • Agency experience strongly preferred
  • Google Ads certification or equivalent programmatic certification
  • Experience with Google Marketing Suite
  • Category experience including Agriculture, Animal health and/or Food is preferred 

ROLE COMPETENCIES 

  • Excellent written and verbal communication skills
  • Ability to work independently and within a team
  • Highly organized, able to manage multiple projects simultaneously
  • Manage to strict deadlines

 

SUCCESS AT CURIOUS PLOT

Curious Plot is a marketing, communications and consulting agency driven to find what’s next for food and agriculture. We help set strategy, align teams, frame opinions and create demand for our clients. You will perform well with our company if your skills align with the following agency competencies:

  • Composure
  • Customer Focus
  • Functional/Technical Skills
  • Priority Setting
  • Problem Solving
  • Peer Relationships
  • Dealing with Ambiguity


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Curious Plot

The future belongs to the curious.

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