Marketing Specialist

DATAMARS

Temple, TX, USA Remote Remote options available for a well-qualified candidate

Full time

Marketing & Growth

Jun 15

DATAMARS is a global data solutions company with a 30+ year legacy in animal and textile solutions. Building on our history as a successful RFID identification and data solutions company, we bring together products, technologies and capabilities to put powerful data in the hands of our livestock, pet, and textile customers so they can make better informed decisions, get the right results and achieve measurable success. In support of the company's mission, DATAMARS North American is seeking an experienced MARKETING SPECIALIST to join our team in either Temple, TX or Mineral Wells, TX.   

BENEFITS

  • Competitive compensation package
  • Paid Time-Off Benefit
  • 11 paid Holidays annually
  • Multiple health care options to include HMO, HSA & PPO
  • Standalone dental and vision plans
  • Short- and Long-term disability
  • Company paid life insurance for you and your family
  • Supplemental life insurance options available
  • Flexible Spending Accounts - Dependent care & Medical 
  • Aflac - Accident, Critical Illness & Hospital Indemnity
  • 401(k) Plan offering DATAMARS match of 50% of the first 6% you contribute each paycheck

JOB SUMMARY

The MARKETING SPECIALIST is responsible for the development, implementation, and analysis of marketing activities for multiple product lines. Brand positioning, integrated marketing strategies, and implementing global marketing tactics at the regional level are also a part of this position.

KEY RESPONSIBILITIES

  • Develop and implement integrated marketing campaigns to support the annual marketing objectives established by the North American Marketing team
  • Assess the current global marketing objectives and provide appropriate solutions for implementing those at a regional level
  • Ensure all marketing activities internally and externally adhere to corporate brand guidelines and conduct required functions to maintain legal protection
  • Evaluate functionality of websites and online media and develop strategies for improving that functionality for internal and customer use
  • Identify and track key metrics to evaluate results of marketing programs; communicate results with management and provide feedback to maximize efforts
  • Develop, maintain, and execute demand generation plans aligned with business goals. Develop a deep understanding of customers, products, and the buyer’s journey
  • Support development and distribution of all marketing channels including digital, print, and social
  • Develop annual advertising campaigns, oversee graphic creation, and manage all aspects of advertising including budget, placement, and evaluation
  • Develop and implement social media campaigns to support annual marketing objectives and goals of the Sales team
  • Create content that illustrates ROI of Smart Farming Product Range and supports product launches of new products for social media
  • Collaborate on market research development, project review, and collect data on products, competitors, and customer segments
  • Perform other duties as needed in support of the business and department

SKILLS & ABILITIES

  • Able to work well independently as a project leader and within a team environment
  • Self-motivated, organized, and detail-oriented
  • Verbal and written communication skills
  • Time management skills with a proven ability to prioritize and meet deadlines
  • Analytical and problem-solving skills
  • Proficient in creating written and directing graphic content development
  • Knowledge of integrated marketing tactics and ability to stay up to date with current trends
  • Proficient in social media and SEO strategy
  • Proficient in Adobe suite (InDesign, Photoshop, Illustrator)
  • Proficient in Microsoft Office – Excel, Word, and PowerPoint

EDUCATION & EXPERIENCE

  • Bachelor’s Degree: Marketing or Communications preferred but not required
  • Two (2) to four (4) years related work experience, agriculture background a must
  • Ag Communications background
  • Trained in graphic design and brand compliance, photography experience a plus

DATAMARS Culture & Values

  • BE Passionate; Aim to Excel; Respect one another; Strive for Performance; Be Empowered!
  • Customer Centric:  Solution focused; Relationship driven
  • Innovative:  Delivering advanced integrated technologies to transform sectors
  • Collaborative:  Sharing ideas & collaborating across global teams
  • Competitive:  Market leaders, Goal oriented, Growth focused

EQUAL OPPORTUNITY EMPLOYMENT POLICY

With a head office in Switzerland and market-based operations in over 21 countries, DATAMARS unites people from diverse sectors, backgrounds, countries and professions. This proudly diverse and inclusive culture strengthens our collective abilities to make a measurable difference to the profitability and quality of life of customers, the sustainability of sectors and the future of the environment.

DATAMARS provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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