Product Marketing Manager

Leaf Agriculture

United States Remote

Full time

Marketing & Growth

Mar 29

Come build the future of food and agriculture with Leaf as their first Product Marketing Manager!

Our growing team is seeking someone who can translate the complex technical concepts and features of our products into inspiring product positioning, messaging, and value proposition.

What You’ll Do: 

  • Drive technical and business level messaging, both internally and externally, regarding our products and future product roadmap 
  • Partner with product development and engineering teams through the product development cycle to help create our communication strategies to educate on new products and releases
  • Aid in developing buyer personas for both C-suite/product leader and developer audiences
  • Collaborate with our marketing and sales teams to craft and review marketing and sales content and run dedicated marketing campaigns to promote product and/or features
  • Lead the development and publication of a wide range of product related marketing material, ranging from writing technical blog posts and release notes to case studies and webinars
  • Work in conjunction with sales as related to pricing and corresponding offers/pricing-related campaigns. This includes development of sales enablement collateral such as sell sheets, slide decks, whitepapers, videos etc.
  • Spearhead customer marketing efforts including digital (webinars) and in-person events. Align with the product development team for product communications, surveys, etc.
  • Analyze and report marketing KPIs to track impact, optimize and improve our positioning, while also maintaining a competitive scorecard for the industry

Who You Are: 

  • You have at least 4 years experience in product marketing roles in the enterprise software (SaaS) space. You have a solid understanding of product marketing, inbound marketing, and content marketing. You are familiar with the process of product management and how product marketing fits into it. 
  • You have solid knowledge of marketing analytics, automation, and content creation tools. You are up-to-date with the latest trends and best practices in digital marketing.
  • You gained experience working with B2B software (ideally global) companies and you are familiar with the dynamics and customer journey in enterprise software companies. 
  • You are technically fluent and are comfortable dealing with technical information, translating technical capabilities into customer benefits. You have proven ability to craft engaging content, including blog posts, white-papers, slide decks, videos, etc.
  • You are a tenacious self-starter with initiative and you have the ability to seamlessly communicate and collaborate with the product, marketing and sales teams. 

  Your Background: 

  • Bachelor’s Degree (B.S./B.A.) required, Master’s/MBA a plus. Relevant fields of study include Business Administration, Computer Science, Marketing.

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Leaf Agriculture

Making all farm data integrations easy, seamless, and in a standardized format through a single API.