Digital Marketing Specialist

We are seeking an individual with a passion to produce creative digital content that resonates with the interests of the intended audience to serve as a Digital Marketing Specialist. This position will report to the Digital Marketing Manager and will work closely with the larger marketing team as well as agency partners. As a Digital Marketing Specialist at Precision Planting, you’ll get to develop relationships with our targeted audiences and increase brand awareness through numerous digital initiatives. More specifically, you’ll get to:

Primary Responsibilities

• Contribute to digital advertising campaigns and brand initiatives both directly and in conjunction with our external media agencies; including organic, paid, and ambassador marketing
• Produce brand-appropriate written and light visual designs for digital channels such as: search, display, native, social, email, mobile messaging, ambassadors, and more
• Assist with the creation of channel strategies and editorial calendars 
• Collaborate with designers and media producers for digital asset needs
• Maintain and build custom audience lists to use for distributing emails, targeting ads, and providing data-driven content
• Review analytics and provide strategic recommendations for how to best leverage digital tools
• Be a champion for our company branding, messaging, and digital best practices
• Train internal teams and dealerships while providing digital assistance and support as needed
• Strategize with the broader team on digital marketing strategies, data usage, channels, tactics, and other ideas you have

Skills & Qualifications

• 2+ years of relevant experience
• Strong understanding of how current digital marketing channels function
• Knowledge of analytical tools to measure digital and social media success
• Solid project management skills – will need to juggle multiple projects, organize and prioritize, and respond quickly to changes
• Strong interpersonal skills – will need to interact and collaborate with multiple departments & agencies
• Excellent team and communication skills – both written and verbal
• A background in agriculture is desired, but not required
• Bonus skills: Adobe Creative Suite, Hubspot certifications, familiarity with tools like Google Analytics, Google Ads, Ads Manager

[Precision Planting is an AGCO Corporation brand]

AGCO is an equal opportunity employer