Equine Social Media Specialist


Madison, WI Remote

Full time

Marketing & Growth

Jan 26

This job is no longer accepting applications.


Develop social media content and manage communities for equine clients; on platforms including but not limited to Facebook, Instagram, TikTok, YouTube, LinkedIn, Twitter and Pinterest.


Content Creator & Strategist

  • Plan, build and manage clients’ social media presence
  • Create shareable, scroll-stopping content that aligns with clients’ business goals, creating moments of brand love
  • Ensure brand voice and consistency are carried out across all channels
  • Consistently find new ways to pique readers’ curiosity and create engagement through education and entertainment
  • Listen and engage in relevant social discussion about clients, competitors and/or industry
  • Oversee clients’ social media design, from post graphics to videos, collaborating with the visual design team
  • Suggest new ways to attract prospective customers, like promotions, sweepstakes, live broadcasts and experiential marketing
  • Work with clients and client teams for a consistent user experience
  • Strategize new ideas, new platforms and new ways of driving prospects from awareness to loyalty

Community Manager

  • Day-to-day management of client social media
  • Develop an effective posting schedule, considering audience activity, web traffic and customer engagement metrics
  • Schedule and post content for consistent customer interaction
  • Communicate with followers as a representative of the client, building brand reputation and relationships
  • Respond to comments, messages, questions and reviews in a timely manner
  • Curate crowd-sourced assets and manage published content
  • Collaborate with client teams to create FAQ documents for consistent and efficient fan responses
  • Conduct regular social listening, reporting on feedback from fans and the category
  • Follow a crisis management plan to respond to negative feedback, if needed

Social Advertiser and Analyst

  • Extend content reach by creating and executing social advertising plans
  • Drive consistent, relevant traffic and leads from clients’ social networks
  • Create, test and refine target audiences for each client
  • Design, create and manage advertising campaigns, working closely with social media and digital marketing leads
  • Set specific objectives, report on performance/ROI and watch for opportunities for campaign pivots and scaling Effectively communicate with clients about social strategy, pivots, scaling and performance


  • Hands-on experience in and passion for the equine industry; show/competitive experience is a bonus
  • Displays in-depth understanding of social media platforms for business, when to activate and how they work together, including but not limited to Facebook, Instagram, TikTok, YouTube, LinkedIn, Twitter and Pinterest
  • Exceptional writing, editing and visual communication skills
  • Strategic minded, mapping and activating plans that drive results
  • Customer service mindset
  • Ability to jump from creative to analytical thinking
  • Skilled in adjusting tone, voice and strategy based on target audience
  • Familiar with platform advertising capabilities
  • Adept at moving easily between brands and calmly handling delicate situations
  • Highly organized, multi-tasker

Knowledgeable about social media:

  • Marketing to horse owners
  • Channels and trends
  • Content development
  • Community management
  • Advertising
  • Audience targeting
  • Metrics and insights
  • User experience
  • Live broadcasting
  • Social listening
  • Employee activation


  • I believe social media success is a combination of great content, smart advertising and authentic, helpful community management.
  • I believe there is always a story to tell and a new way to tell it.
  • I believe magic can be made from existing assets.
  • I believe there are no random acts of content.
  • I believe each social channel has a specific purpose.
  • I believe social channels are not standalone marketing efforts, but they are vehicles to help tell/connect the brand story.
  • I believe visual and content are equally important.
  • I strive to make ongoing adjustments based on results.
  • I see each customer comment as a conversation starter and sales lead.
  • I put myself in the client’s, their customer’s and my team’s shoes.
  • I am an organization ninja, deadline driver and project management master.
  • I am empathetic to my audience needs.
  • I am willing to take risks.
  • I am a communicator.
  • I am proactive.
  • I love learning about and testing new technologies and techniques.

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