Content Specialist – Crops

Filament

Madison, WI, USA Remote

Full time

Oct 4

SINGULAR PURPOSE:

Sets client content strategy and develops content for use in various channels, including but not limited to email, media, newsletters, sales collateral and websites.


 HOW WE GET IT DONE:

 Content Strategist – 30%

  • Works with internal team to understand client business goals, develop strategic marketing plans and lead client content strategy
  • Ensures every piece of content delivers on client business goals
  • Knows the client’s target audience(s), including their characteristics and behaviors, and how best to communicate with them
  • Understands how to adapt messaging by customer journey stage
  • Drives client growth by proactively bringing forward content opportunities and making strong recommendations
  • Stays updated on content and media relations trends and functions
  • Develops core messaging around key products and programs

 

Content Creator – 60%

  • Develops content based on goals, objectives, audience/buyer persona, channel and desired customer actions
  • Collaborates with clients (including client technical experts, sales teams and customers) and internal teams to develop content
  • Ensures all content is on-brand and consistent in style, quality and tone/voice
  • Writes and revises content for ideal user experience across different channels, including optimizing for readability and search performance online
  • Verifies facts, names, dates, statistics and more using available references
  • Uses self-editing skills, as well as available tools, to proof content and correct errors in grammar, style, spelling and punctuation
  • Builds and maintains relationships with clients, client customers, industry experts and key industry editors and influencers
  • Keeps up on client industry trends, market conditions and relevant research
  • Maintains and grows media contacts and client-specific media distribution lists
  • Identifies and takes advantage of media opportunities for clients
  • Develops and maintains client content calendars, content inventories and keyword research lists to inform content plans
  • Works closely with the client lead and other internal team members to ensure cohesion, collaboration and communication across efforts

 

Content Analyst – 10%

  • Sets and measures content KPIs, continuously evaluating performance
  • Formulates and communicates strong recommendations based on performance
  • Uses content metrics and insights to tell a story about campaign performance
  • Adapts and refines messaging to deliver highest client impact

 

POSITION SKILLS

  • Displays in-depth understanding of content channels and marketing, including but not limited to email, media, newsletters, sales collateral and websites
  • Familiarity with writing for advertising, technical bulletins, radio and video  
  • Demonstrates exceptional writing skills, with the ability to craft compelling stories in every channel
  • Proficient at self-editing, including editing for tone/voice, grammar, AP style, brand style, industry terminology and more
  • Skilled in adjusting messaging based on target audience
  • Able to take constructive feedback and apply it to make a better final product
  • Capable of simplifying highly technical, complex information as well as building out simple concepts with research and data
  •  Adept at managing time, budgets and deadlines
  • Strong communicator and collaborator, with a customer-service mindset
  • Crops experience – specifically with row crops and specialty crops – is a plus

Specific content skills:

  • Article writing
  • Email writing
  • Interviewing
  • Media relations
  • Research and data analysis
  • Scriptwriting (audio/video)
  • SEO
  • Visual storytelling

 

POSITION MINDSET

  • I believe there are no random acts of content.
  • I believe in the power of content to shift customer mindsets.
  • I believe there’s always a story to tell and a new way to tell it.
  • I put on the audience’s shoes and empathize with my reader’s needs.
  • I believe each content channel is unique and I adapt messaging to fit.
  • Content is everywhere, and I’m always hungry to learn more.
  • I’m a stickler for quality and not satisfied with average.
  • I strive to make each piece of content better than the last.
  • I look in front of me – always proactive and planning ahead. 

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Filament

Animals and Agriculture: We Live It

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