Content Manager

Monarch Tractor

United States

Full time

Sep 22

About the role:

The Content Manager is responsible for creating٫ improving and maintaining content with the goal of achieving business goals.  Duties will also include raising brand awareness by sharing content٫ and monitoring traffic and metrics with the interest of maintaining best practices.

Our ideal candidate is an experienced professional with demonstrable٫refined skills in creative writing and design. You should be detail-oriented and able to work proficiently under pressure.  Additionally٫ if you are an expert in content optimization or brand consistency٫ we would be glad to chat with you.

As a Content Manager/Specialist, you will:

  • Develop content strategy that aligns with marketing targets both long term and short term.
  • Translate strategic direction into user-centered messaging and communications campaign deliverables
  • Generate and publish engaging content on owned channels 
  • Translate strategic direction into user-centered messaging and communications campaign deliverables
  • Ensure brand consistency through copy and design projects
  • Optimize content according to SEO
  • Use content management systems to analyze website traffic and users engagement metrics
  • Increase web traffic across platforms by managing content distribution to online channels and social media.
  • Develop editorial calendar in a timely manner
  • Develop training material (internal and external) in written and video format. 
  • Develop internal employee communications 
  • Ensure all data and work is legally compliant (e.g. copyright protection)
  • Remain current on developments and generate new ideas to draw the attention of audience
  • Tracking social media engagement to identify high-performing ideas and campaigns for scalability
  • Support marketing team at live and online events
  • Work with external partners to grow engagement through shared campaigns

Ideal Candidate would have:

  • Bachelor's degree in marketing, digital communications, graphic design or related fields such as advertising or journalism
  • Proven work experience as a Content manager
  • Knowledge of SEO and web traffic metrics
  • Comprehension of and familiarity with social media
  • Outstanding written English skills and compelling and efficient copywriting skills
  • Detail-oriented work style
  • Time management and organizational expert
  • Skilled in Adobe Creative Suite including InDesign, Illustrator and Photoshop
  • Experience with content management systems, word processor applications 
  • Passion for sustainability, innovative technologies, and agriculture.


What you’ll get:

At Monarch Tractor, you’ll play a key role on a capable, dedicated, high-performing team of rock stars. This role offers a total immersion into a busy tech startup culture and a successful candidate will work closely with key members of staff, external social media consultants, and the agency’s clients and candidates to learn about social media, digital communications and marketing in the Agtech environment.

In addition to building outstanding products, we’re building an outstanding company with culture to match.  Part of what we do is being in our element, which is being on the farm.  We will be spending lots of time in Napa, Sonoma, Monterey and the central coast of California--perfecting our craft, mastering our environment, building our team camaraderie, and also taking time to enjoy the fruits of our labor. 

At Monarch, we cherish and celebrate every individual's difference. We are proud to be an equal opportunity employer and we are committed to equal employment opportunity regardless of race, color, religion, national origin, sex, sexual orientation, age, marital status, gender identity, veteran status, and disability, or another legally protected status.


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